I'm going to document and write about it all. I'll tell you guys what I'm doing, what's working, and what's not. I'll be an open book on this journey. I will not disclose my actual shops since I do not want copycats or anything…

How I Realized I Hadn’t Totally Embraced My Brand and Why That Mattered So one of the reasons I was afraid to embrace my brand is because I was afraid of how people may perceive upcycling. Could my work be seen as tacky and…