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November 28, 2022

In the eyes of potential customers looking to buy a product or service, the two things they see initially from companies are their business names and the products they offer. And while the products may sometimes look generic, your business name is one thing that distinguishes your brand from competitors.

And because people naturally seek persuasive explanations and depend on emotions while making decisions, using premium domains, and giving your company a distinctive, engaging, and interesting name can effectively persuade potential customers to trust your products and services.

And if you’re looking for this perfect business name but don’t know how to get one, don’t worry cause we’re here with three quick and easy tips on how to choose exciting company names that exactly complement your brand.

Three Simple Steps to Choosing the Perfect Business Name

Woman searching the internet on her laptop for a name for her business

1. Understand Your Brand

The tone, emotion, and image of your brand are the most important aspects of your business since they define how people interact with you.

So, while naming your firm, be conscious that your brand is and should be the most crucial aspect to consider. Determine your company’s identity, values, tone, and emotions you want clients to experience. 

Consider the MAC beauty business. The brand’s name is a creative abbreviation of the business’s name, ‘Makeup Art Cosmetics,’ which also fits perfectly for the business. But another brand with different elements and identity wouldn’t get the best from using the name MAC.

So, whether you choose to brainstorm, utilize a business name generator, or other agencies carrying out business naming services, know that your brand will influence your firm’s identity and how people engage with it.

2. Start Looking for Potential Brand Names

Assuming that you have a team of people that can assist you in coming up with names. In such instances, provide them with a summary of your brand’s tone and values and supply them with the required resources, such as a whiteboard, a notepad, pencils, markers, and some goodies to keep them comfortable.

Your objective should be to generate as many unique and creative company names as possible that are both short and memorable while also accurately representing your business.

While the brainstorming process is in progress, resist the need to check the names you come up with since this might disrupt you and your team’s idea flow.

Make use of this list of tools to help with brainstorming:

  • Dictionary and thesaurus
  • Names relating to colors 
  • Business name generator
  • Slang in your industry
  • Words that rhyme

Come up with about 200 short, memorable, and interesting words at the end of your brainstorming session. No matter how unusual or strange the words appear at first, you will only find out their true potential when you assess them.

In the following step, the huge collection of names you obtained during brainstorming will present a wide range of usable alternatives as you consider each of them more deeply.

3. Examine the Potential Names

After your brainstorming session, you should have 200 or fewer names that, when stripped of personal preference, have an equal chance of representing your company as your business name. However, at this stage, the names you have are just too many to make a single choice from.

So make a list of your top candidates and make sure they meet some vital validation criteria. After the validation process, you can freely choose the one that is most beneficial for your company. You can validate the names by:

  • Obtaining Consumer Input: This is a highly crucial check since it’ll confirm whether or not the name will catch the attention of your target customers. You could attain this by soliciting comments from family, friends, or even complete strangers and polling their answers.
  • Checking for a ‘.com’ Extension: Because the internet has become such an important factor in the current market, your business name would not have as much effect as it should if it doesn’t have a matching domain name, a strong social media presence, and a great website. So, before deciding on a company name, ensure that you can get these elements.
  • Trademarking: Registering a trademark for your business name with the USPTO is one sure way to avoid various problems in the future. This is because many commonly used names already have some type of trademark protection, and using them might lead to legal problems.

Trademark registration is a complicated and stressful process for new business owners. So we suggest you make the process easier by obtaining advice from an expert trademark attorney.


Your company name is critical to your brand’s success, as it will help you stand out and increase brand sales, performance, and awareness.

To draw in new clients, you must choose a business name that accurately reflects your company’s personality while being inviting enough to get their attention.

Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world’s leading crowdsource naming platform, supporting clients from early-stage startups to Fortune 500 companies.

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